Checkly
Summary
Product marketing design for a B2B SAAS tech company from Berlin.
Work
Goose Insurance
|Founding Designer
→
Highlights
Spearheaded the user experience for Canada's Best Insurance App.
Scaled from 1 to 19 insurance products, and into the US market.
Organized evolving components into a modular, scalable design system.
Led brand and product marketing design from 25,000 to 160,000+ members.
Multiple app improvements including Signup, Navigation, and My Policies.
Acko Insurance, Bengaluru
|Product Designer
→
Highlights
Designed India's first digital insurance platform across web, iOS, and Android.
Conducted user interviews and wrote clear and actionable UX microcopy.
Designed the brand logo, and provided creative direction to illustrators.
Since sold over 600M policies digitally, leading to unicorn status in 2021.
Education
University Of British Columbia, Canada
→
MDM
Product Design, Business
Grade: 3.9/4
MIT Institute of Design, India
→
B.Des
Graphic, Interaction Design
Grade: A
Awards
Venture Startup Award
Awarded By
University of British Columbia
25 under 25
Awarded By
CampusDiaries
Achievement Awards
Awarded By
Adobe
Housing Award
Awarded By
University of British Columbia
Languages
Hindi
Fluent
English
Native
Gujarati
Proficient
French
Fluent
Skills
Expertise
User Research, Usability Testing, Design Thinking, Analytics and Data Interpretation, Product Strategy, Wireframing, Prototyping, Interaction Design, Visual Design, Mobile App Design, Responsive Web Design, Design Systems, Accessibility, UX Copywriting, Art Direction, Branding, Storytelling, Mixed Reality (AR, VR), Collaboration and Communication, Design-Development Integration, Innovation, Project Management.
Tools
Figma, Adobe XD, Sketch, Principle, Framer, Balsamiq, InVision, Axure RP, Marvel, Zeplin, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Lightroom, Firefly), CorelDRAW, Affinity Designer, Midjourney, Dall-E, Canva, UserTesting, Lookback, Hotjar, Optimal Workshop, Webflow, Trello, Miro, Jira, Notion, Asana, Slack.
Projects
Onze Orange
Summary
Launched a studio in 2022 to help ambitious organizations design innovative interfaces, bold brands and creative communication.
Code For Fun
Summary
Website redesign for a non-profit coding school in San Francisco.
Pixel Fabric
Summary
AR experiences for custom graphic t-shirts, including projects for Voltage Power and Reporters without Borders, and an AR Space Invaders game.
Circle
Summary
A mobile app to facilitate employee connections at large companies during lunch breaks, aiming to enhance productivity and satisfaction.
Session Games
Summary
Led a team of 5 to develop a business intelligence platform for in-game ads. Identified KPIs and key features through research and client interviews.